The role of AI in understanding consumer behavior in the utilisation of agrochemicals: A systemic review
1 Yannis Marketing, Lagos, Nigeria.
2 Institute for Sustainable Development, First Technical University, Ibadan, Oyo State, Nigeria.
3 Independent Researcher, Edinburg, Texas, USA.
4 Independent Researcher, Ilorin, Nigeria.
Review
International Journal of Frontiers in Chemistry and Pharmacy Research, 2024, 04(02), 001–006.
Article DOI: 10.53294/ijfcpr.2024.4.2.0023
Publication history:
Received on 25 February 2024; revised on 05 April 2024; accepted on 08 April 2024
Abstract:
Agribusinesses play a vital role in enhancing the agricultural sector through the supply of essential farming requisites such as agrochemicals. This study examined the role of artificial intelligence in the Nigerian agricultural sector and the impact of consumer behaviour on the agrochemical industry. The significance of agrochemicals in modern agriculture and the environmental challenges associated with their excessive use were reviewed. Furthermore, this study explored the application of Artificial Intelligence (AI) in understanding consumer behaviour and its implications for marketing strategies.
Keywords:
Artificial intelligence; Agrochemicals; Understanding; Consumer behavior
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Copyright © 2024 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0